http://www.eyegravity.com Website design, marketing, corporate communications, branding Copyright 2006 Sat, 04 Feb 2006 05:32:47 +0000 http://wordpress.org/?v=1.2.2 http://www.eyegravity.com/index.php?p=34 http://www.eyegravity.com/index.php?p=34#comments Sat, 04 Feb 2006 05:22:58 +0000 General http://www.eyegravity.com/index.php?p=34 How long does it take a visitor to develop a first impression of a website? According to recent research, a mere 50 milliseconds. Why does this matter? Because, as the researchers pointed out, this brief impression can have a ’halo effect‘, leading users to view every aspect ... http://www.eyegravity.com/wp-commentsrss2.php?p=34 http://www.eyegravity.com/index.php?p=33 http://www.eyegravity.com/index.php?p=33#comments Wed, 25 Jan 2006 05:05:31 +0000 General http://www.eyegravity.com/index.php?p=33 It's hard to say what is more surprising: that several Fortune 500 companies have recently changed their marks, or that they share a specific design approach. AT&T was the latest, unveiling a kinder, gentler mark that most designers have lambasted. In fact, most of the recent logo ... http://www.eyegravity.com/wp-commentsrss2.php?p=33 http://www.eyegravity.com/index.php?p=32 http://www.eyegravity.com/index.php?p=32#comments Thu, 17 Mar 2005 05:59:01 +0000 General http://www.eyegravity.com/index.php?p=32 The sticking point for websites- especially small ones- has always been ROI. Up until fairly recently, there was no easy or cost-effective way to implement advertising on small sites, forcing their owners to rely on other income sources or even to (gasp) survive on donations. Portable click-thru advertising systems like ... http://www.eyegravity.com/wp-commentsrss2.php?p=32 http://www.eyegravity.com/index.php?p=31 http://www.eyegravity.com/index.php?p=31#comments Mon, 07 Mar 2005 20:24:27 +0000 General http://www.eyegravity.com/index.php?p=31 You probably have a stapler on your desk. It might even be a Swingline-- but perhaps it isn't, given the fact that "a stapler is a stapler" and there isn't a compelling reason to buy from that particular company. Faced with this grim truth (and a corresponding drop in market ... http://www.eyegravity.com/wp-commentsrss2.php?p=31 http://www.eyegravity.com/index.php?p=30 http://www.eyegravity.com/index.php?p=30#comments Fri, 04 Mar 2005 19:23:31 +0000 General http://www.eyegravity.com/index.php?p=30 Internet jack-of-all-trades Yahoo! turned ten years old this week. If you aren't one of the millions of Yahoo! members that received a free ice cream scoop on the official date (March 2nd), don't feel bad: you haven't entirely lost out. As part of the celebration, the company produced a fascinating ... http://www.eyegravity.com/wp-commentsrss2.php?p=30 http://www.eyegravity.com/index.php?p=29 http://www.eyegravity.com/index.php?p=29#comments Wed, 02 Mar 2005 19:42:25 +0000 General http://www.eyegravity.com/index.php?p=29 Marketing to youth is complex: there's the generation gap, of course, as well as the possibility of parental resistance. Marketing to youth is also crucial, however, given their online economic power: somewhere between 15 and 18 million teens have shopped online, and the numbers are certain to grow. Regardless of ... http://www.eyegravity.com/wp-commentsrss2.php?p=29 http://www.eyegravity.com/index.php?p=28 http://www.eyegravity.com/index.php?p=28#comments Mon, 28 Feb 2005 20:49:59 +0000 General http://www.eyegravity.com/index.php?p=28 Nobody likes to focus on failure. Many organizational cultures forbid even the discussion of potential problems, and raising doubt is often equated with undermining the team. In this environment, any organization that is willing to dissect its own mistakes is doing a valuable public service. Because of that, any ... http://www.eyegravity.com/wp-commentsrss2.php?p=28 http://www.eyegravity.com/index.php?p=27 http://www.eyegravity.com/index.php?p=27#comments Fri, 25 Feb 2005 20:42:41 +0000 General http://www.eyegravity.com/index.php?p=27 For any organization, figuring out how best to communicate their message, vision, and services on the internet is difficult. Moving away from the paper mindset (marketing via printed materials such as brochures and company magazines) takes a real leap of faith—and usually some assistance from a design consultancy such as ... http://www.eyegravity.com/wp-commentsrss2.php?p=27 http://www.eyegravity.com/index.php?p=26 http://www.eyegravity.com/index.php?p=26#comments Wed, 23 Feb 2005 17:30:22 +0000 General http://www.eyegravity.com/index.php?p=26 You've got a great business concept and the means to make it a reality. It should be a recipe for success, but will it be enough for Netflix? Since they are a client of Casper Design Group, my current employer, I follow their story closely. I'm particularly interested in ... http://www.eyegravity.com/wp-commentsrss2.php?p=26 http://www.eyegravity.com/index.php?p=25 http://www.eyegravity.com/index.php?p=25#comments Mon, 21 Feb 2005 19:48:42 +0000 General http://www.eyegravity.com/index.php?p=25 The latest product from UK design shop Vessel shows up...and it's a ring of polished stainless steel. What on earth is it for? As it turns out, the ring is intended for use as a tissue dispenser: get rid of those eyesore teddy-bears-and-flowers tissue boxes, pile the tissues ... http://www.eyegravity.com/wp-commentsrss2.php?p=25